AI, Contracts and Compliance: Levin and Basil Co-author Article on Impact of Digital Replica Laws in Entertainment and Gaming

Glaser Weil Partner Jesse B. Levin and Associate Chris W. Basil co-authored an article for Bloomberg Law titled “Digital Replica Legislation Demands Precise Contract Language.” The article explores how recent laws, union agreements and proposed federal regulations impact the use of AI-generated digital replicas in the entertainment and gaming industries.

As digital replicas—AI-generated simulations of a person’s voice or likeness—become more prevalent, companies must carefully navigate evolving legal requirements.

New state laws in California and New York, as well as SAG-AFTRA’s latest agreements, impose significant restrictions on the use of these assets. Without precise contract language, companies risk unintentionally limiting their ability to leverage digital replicas, reuse past performances or train AI models for future content.

Levin and Basil provide key guidance on:

• Assessing existing agreements
• Negotiating future contracts
• Avoiding legal pitfalls
• Anticipating regulatory developments

With rapid advancements in AI and increasing legal scrutiny, entertainment and gaming companies must stay ahead of these changes to protect their creative and business interests.

Read the full article to learn more about how to future-proof your contracts in this evolving legal landscape.