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Erica J. Van Loon
ERICA J. VAN LOON “I focus on devising a winning strategy early in the case, so the outcome is not only successful, but as quick and efficient as possible.”

Erica J. Van Loon

Partner and Head of the Trademark, Copyright and Media Practice

Los Angeles (main)

t: 310.282.6260
f: 310.785.3560

Erica J. Van Loon

Partner and Head of the Trademark, Copyright and Media Practice

Los Angeles (main)

Ms. Van Loon is Partner and Head of the Trademark, Copyright and Media practice at Glaser Weil. She focuses on litigating complex copyright, trademark, patent, media and entertainment claims as well as creating effective brand strategies to protect and enforce intellectual property and digital rights.

Ms. Van Loon was selected as a recommended expert in trademark litigation and prosecution by the World Trademark Review which describes her as an “exceptional counsellor” with “astounding knowledge of the law and unparalleled negotiation skills.” She was recently selected as one of ten attorneys nationwide in intellectual property as a Law360 Rising Star. She has also repeatedly been named to the Southern California Super Lawyers list in intellectual property litigation. Ms. Van Loon has a Martindale-Hubbell legal rating of AV — this is the highest category awarded and indicates that a lawyer's peers rank him or her at the highest level of professional excellence.

Ms. Van Loon represents clients across all industries, including entertainment and media, apparel and footwear, toys and video games, consumer electronics, beauty and personal care, food and beverage, and other consumer products and services.

Ms. Van Loon’s past and current clients include Bally Gaming, VIZIO, British Broadcasting Corporation, Target Corporation, Conan O’Brien, Shake-N-Go Fashion, Topson Downs of California, Red Bull, Nero, OneWest Bank, ASCAP, WowWee, Pressed Juicery, Abbott Laboratories, K-Swiss, Mattel, Nike, Harley-Davidson, U.S. Auto Parts, FTD and others.

Ms. Van Loon recently won a targeted summary judgment of non-willfulness for defendant VIZIO against plaintiff Razor USA, LLC in a trademark infringement and dilution matter. The summary judgment victory propelled the case to settle on the eve of trial, with plaintiff dropping its damages claim and agreeing to buy VIZIO’s trademarks. 

Ms. Van Loon also won summary judgment for defendant Nero against JVC Kenwood, finding nine JVC optical disc patents noninfringed due to patent exhaustion and express release. The Federal Circuit affirmed the summary judgment in Nero’s favor.

Ms. Van Loon is the Chair of the Women Who Lead Board of the Association of Media and Entertainment Counsel (“AMEC”), co-chair of the LAIPLA Patent Committee, and serves on the Board of the Children’s Hospital Los Angeles Saban Research Institute.

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Ms. Van Loon won summary judgment for plaintiff authors against executives of the Los Angeles Unified School District for copyright infringement and contributory copyright infringement. 

Ms. Van Loon has successfully obtained multiple consent judgments involving patent, trademark and copyright infringement on behalf of plaintiff Bally Gaming formerly SHFL entertainment, the owner of numerous popular online and table casino games.

Ms. Van Loon won summary judgment for the Roche defendants, invalidating Stanford's HIV test patents, and maintained victory for Roche through the appeal to the Federal Circuit and the United States Supreme Court.

Ms. Van Loon often speaks to leaders in various industries, as well as legal professionals, on emerging trends and issues in intellectual property. Ms. Van Loon was a panelist on patent, trademark and copyright considerations for “Digital Media Joint Ventures: The Tug of War” and also “When the Follower Becomes The Leader — The Expanding and Innovative Roles of Games, Toys, Songs, and Merchandising as Originators of Filmed Expression” at the University of Tennessee Law School’s 2012 Entertainment Law Conference. She also moderated the panel “Avoiding IP Pitfalls in Corporate Transactions” at the NAMWOLF 2011 Annual Conference. She routinely presents ongoing seminar series to artists, studios and entertainment attorneys regarding copyright terminations and apparel executives and designers regarding copyright protection for fashion designs. She has authored articles on intellectual property law that have appeared in publications including the Los Angeles Daily Journal, AMEC M/E Insights, Trademark World and frequently blogs for the Glaser Weil IP File.

Prior to joining the Firm, Ms. Van Loon was a partner and co-founder of the boutique intellectual property litigation firm Pruetz Law Group LLP. Ms. Van Loon was also previously an associate at Quinn Emanuel Urquhart Oliver & Sullivan, LLP.

She graduated from Loyola Law School in 2003, where she served as articles editor and was a published author for the Loyola International & Comparative Law Review. Ms. Van Loon was a finalist in the Gray's Inn Moot Court Competition in 2002 in London, England where she also received her Certificate of International Law from the Pace Law School London Law Program. She earned her bachelor’s degree from the University of California at Berkeley. Ms. Van Loon has lived abroad in Spain and Costa Rica and is fluent in Spanish.

Outside the Firm, Ms. Van Loon enjoys traveling, cooking, spending time with her family and singing karaoke.