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Erica J. Van Loon
ERICA J. VAN LOON “I focus on devising a winning strategy early in the case, so the outcome is not only successful, but as quick and efficient as possible.”

Erica J. Van Loon

Partner and Head of the Trademark, Copyright and Media Practice

Los Angeles (main)

t: 310.282.6260
f: 310.785.3560
evanloon@glaserweil.com

Erica J. Van Loon

Partner and Head of the Trademark, Copyright and Media Practice

Los Angeles (main)

Ms. Van Loon is Partner and Head of the Trademark, Copyright and Media practice at Glaser Weil. She is a tenacious trial attorney focusing on complex copyright, trademark, patent, rights of publicity, trade secrets, invasion of privacy, defamation, business interference and other media and entertainment claims. She also helps clients create effective brand strategies to protect and enforce intellectual property and digital rights through trademark and copyright prosecution, as well as, technology transfer and employment and licensing agreements.

Ms. Van Loon has been repeatedly selected as a recommended expert in trademark litigation and prosecution by the World Trademark Review which describes her as an “exceptional counsellor” with “astounding knowledge of the law and unparalleled negotiation skills.” She was recently selected as one of ten attorneys nationwide in intellectual property as a Law360 Rising Star. She has also repeatedly been named to the Southern California Super Lawyers list in intellectual property litigation. Ms. Van Loon has a Martindale-Hubbell legal rating of AV — this is the highest category awarded and indicates that a lawyer's peers rank him or her at the highest level of professional excellence.

Ms. Van Loon represents clients across all industries, including entertainment and media, apparel and footwear, toys and video games, consumer electronics, beauty and personal care, food and beverage, and other consumer products and services.

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Ms. Van Loon’s past and current clients include Bally Gaming, VIZIO, British Broadcasting Corporation, Target Corporation, Conan O’Brien, Morgan Creek Productions, Lionsgate Films, L&R Group of Companies, Shake-N-Go Fashion, Topson Downs of California, Red Bull, Nero, OneWest Bank, ASCAP, WowWee, Pressed Juicery, Abbott Laboratories, K-Swiss, Mattel, Nike, Harley-Davidson, U.S. Auto Parts, FTD and others.

Ms. Van Loon won summary judgment for plaintiffs British Broadcasting Corporation and affiliated entities in two lawsuits involving trademark infringement and dilution of the famous Dancing With The Stars trademarks and breach of and interference with BBC’s contracts with its professional dancers by Defendants’ competing live dance shows. She won partial summary judgment for Plaintiffs, including a complete dismissal of defendants’ contract interference and trademark cancellation counterclaims and dismissal of defendants’ affirmative defenses of trademark genericism and abandonment. Her gutting of defendants’ claims and defenses on summary judgment led to the matter being resolved with a Consent Judgment and Permanent Injunction against defendants.   

Ms. Van Loon won motions to dismiss, dismissing all defendants in a copyright infringement matter involving adult entertainment on the novel ground of forum non conveniens due to the fact that plaintiff had entered into a prior agreement with defendants’ affiliate containing a forum selection clause stating that all claims arising from or relating to the agreement must be litigated in Barbados. Ms. Van Loon represents defendant-appellees in the pending appeal by plaintiff-appellants to the Ninth Circuit.

Ms. Van Loon won a targeted summary judgment of non-willfulness for defendant VIZIO against plaintiff Razor USA, LLC in a trademark infringement and dilution matter. The summary judgment victory propelled the case to settle on the eve of trial, with plaintiff dropping its damages claim and agreeing to buy VIZIO’s trademarks. 

Ms. Van Loon won summary judgment for defendant Nero against JVC Kenwood, finding nine JVC optical disc patents noninfringed due to patent exhaustion and express release. The Federal Circuit affirmed the summary judgment in Nero’s favor.

Ms. Van Loon won summary judgment for plaintiff authors against executives of the Los Angeles Unified School District for copyright infringement and contributory copyright infringement. 

Ms. Van Loon won summary judgment for the Roche defendants, invalidating Stanford's HIV test patents, and maintained victory for Roche through the appeal to the Federal Circuit and the United States Supreme Court.

Ms. Van Loon is actively involved in the local legal community and is currently Chair Emeritus of the Women Who Lead Board of the Association of Media and Entertainment Counsel (“AMEC”), a USC Intellectual Property Institute planning committee member; and a Los Angeles Intellectual Property Law Association (“LAIPLA”) Spring Seminar planning committee member. She also serves on the Board of the Children’s Hospital Los Angeles Saban Research Institute.

Ms. Van Loon often speaks to leaders in various industries, as well as legal professionals, on emerging trends and issues in intellectual property. Ms. Van Loon moderated a panel discussion for the 2017 USC Intellectual Property Institute’s Women in IP Breakfast entitled “Different Ways to Think About Differences: Understanding and Interrupting Implicit Bias in the 21st Century.” She was also a panelist on patent, trademark and copyright considerations for “FASHION FORWARD: A Look at the Legal Issues Found in the Fashion Industry” for the Association of Media and Entertainment Counsel Women Who Lead Board; “Digital Media Joint Ventures: The Tug of War,” and also “When the Follower Becomes The Leader — The Expanding and Innovative Roles of Games, Toys, Songs, and Merchandising as Originators of Filmed Expression” at the University of Tennessee Law School’s Entertainment Law Conference. She also moderated the panel “Avoiding IP Pitfalls in Corporate Transactions” at the National Association of Minority and Women Owned Law Firm’s (“NAMWOLF”) Annual Conference. She routinely presents ongoing seminar series to artists, studios and entertainment attorneys regarding copyright termination, privacy law, and copyright, trademark and patent design protection for apparel and footwear design. She has authored articles on intellectual property law that have appeared in publications including the Los Angeles Daily Journal, AMEC M/E Insights, Trademark World and frequently blogs for the Glaser Weil IP File.

Prior to joining the Firm, Ms. Van Loon was partner and co-founder of the boutique intellectual property litigation firm Pruetz Law Group LLP. Ms. Van Loon was also previously an associate at Quinn Emanuel Urquhart Oliver & Sullivan, LLP.

She graduated from Loyola Law School in 2003, where she served as articles editor and was a published author for the Loyola International & Comparative Law Review. Ms. Van Loon was a finalist in the Gray's Inn Moot Court Competition in 2002 in London, England where she also received her Certificate of International Law from the Pace Law School London Law Program. She earned her bachelor’s degree from the University of California at Berkeley. Ms. Van Loon has lived abroad in Spain and Costa Rica and is fluent in Spanish.

Outside the Firm, Ms. Van Loon enjoys traveling, nature photography, spending time with her family and singing karaoke.

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  • Practice Areas
  • Education
    • Loyola Law School, J.D.

    • University of California, Berkeley, B.A., American Studies

  • Federal and Patent Bar Admissions
    • U.S. Supreme Court

    • U.S. Court of Appeals for the Federal Circuit

    • U.S. District Courts for the Central, Northern, Southern and Eastern Districts of California

    • U.S. Court of Appeals for the Ninth Circuit

    • U.S. District Court for the Northern District of Illinois

    • U.S. District Court for the Eastern District of Texas

    • U.S. District Court for the District of Colorado

    • U.S. District Courts for the Western District of Wisconsin

  • State Bar Admissions
    • California State Courts

  • Representative Matters
    • Won summary judgment for plaintiffs British Broadcasting Corporation and affiliated entities in two lawsuits involving trademark infringement and dilution of the famous Dancing With The Stars trademarks and breach of and interference with BBC’s contracts with its professional dancers by Defendants’ competing live dance shows. She won partial summary judgment for Plaintiffs, including a complete dismissal of defendants’ contract interference and trademark cancellation counterclaims and dismissal of defendants’ affirmative defenses of trademark genericism and abandonment. Her gutting of defendants’ claims and defenses on summary judgment led to the matter being resolved with a Consent Judgment and Permanent Injunction against defendants.   

    • Won motions to dismiss, dismissing all defendants in copyright infringement matter involving adult entertainment on the novel ground of forum non conveniens due to the fact that plaintiff had entered into a prior agreement with defendants’ affiliate containing a forum selection clause stating that all claims arising from or relating to the agreement must be litigated in Barbados. Ms. Van Loon represents defendant-appellees in the pending appeal by plaintiff-appellants to the Ninth Circuit.

    • Won summary judgment for defendant Roche invalidating three Stanford HIV test patents for obviousness, ending Stanford's multimillion dollar patent infringement suit, won the case on appeal to the Federal Circuit and before the en banc Court on rehearing, and won decisive victory in favor of Roche in the U.S. Supreme Court.

    • Won a targeted summary judgment of non-willfulness for defendant VIZIO against plaintiff Razor USA, LLC in a trademark infringement and dilution matter. The summary judgment victory propelled the case to settle on the eve of trial, with plaintiff dropping its damages claim and agreeing to buy VIZIO’s trademarks. 

    • Won summary judgment for defendant Nero against JVC Kenwood, finding nine JVC optical disc patents noninfringed due to patent exhaustion and express release. The Federal Circuit affirmed the summary judgment in Nero’s favor.

    • Won summary judgment for plaintiff authors against executives of the Los Angeles Unified School District for copyright infringement and contributory copyright infringement. 

    • Achieved multiple consent judgments and permanent injunctions for SHFL entertainment, Inc. against competitors in the casino and online gaming industries who infringed SHFL’s copyrights, trademarks and patents.

    • Achieved injunction and substantial compensation on the eve of trial against competitor in the plush toy industry for violating the trade dress of client’s core product line.

    • Won defense victory for defendant Nike in its landmark trademark case against Adidas over Nike's right to use two stripes on athletic apparel; Adidas filed a broad “covenant not to sue” releasing Nike from all past trademark claims and its own infringement counterclaims and committing not to sue Nike over any two-striped athletic apparel or shoes throughout the United States.

    • Achieved no-money settlement for car parts retailer in hard-fought suit brought by famous carmaker involving numerous design patents and trademarks.

    • Successfully enforced Harley-Davidson’s famous Bar & Shield trademarks against competitors in the insurance industry.

  • Associations
    • Association of Media and Entertainment Counsel

    • USC Intellectual Property Institute

    • Los Angeles Intellectual Property Law Association (LAIPLA)

    • International Trademark Association (INTA)

    • California State Bar Intellectual Property Section

    • California Fashion Association

    • Beverly Hills Bar Association

    • Children’s Hospital Los Angeles Saban Research Institute

  • News
  • Honors & Awards
    • Law360 Rising Star, 2016, Intellectual Property

    • Southern California Super Lawyers

    • Southern California Super Lawyers, Rising Stars

    • World Trademark Review 1000 Leading Trademark Practitioner

    • AV Preeminent Peer Review Rating from Martindale-Hubbell Law Directory

  • Publications
    • "Copyright Terminations in Full Swing," M/E Insights, 2013

    • “Case Closed on Open Sources,” Los Angeles Daily Journal, 2008

    • “The Sins of Our… Users? Considering Contributory and Vicarious Liability for Trademark and Copyright Infringement,” Trademark World, 2008

    • “Transfer of Development Rights Turns 40,” Journal of Planning and Environmental Law, 2007

    • “Protecting Car Design Internationally: A Comparison of British and American Design Laws,” Loyola of Los Angeles International and Comparative Law Review, 2002

  • Practice Areas
  • Education
    • Loyola Law School, J.D.

    • University of California, Berkeley, B.A., American Studies

  • Federal and Patent Bar Admission
    • U.S. Supreme Court

    • U.S. Court of Appeals for the Federal Circuit

    • U.S. District Courts for the Central, Northern, Southern and Eastern Districts of California

    • U.S. Court of Appeals for the Ninth Circuit

    • U.S. District Court for the Northern District of Illinois

    • U.S. District Court for the Eastern District of Texas

    • U.S. District Court for the District of Colorado

    • U.S. District Courts for the Western District of Wisconsin

  • State Bar Admissions
    • California State Courts

  • Representative Matters
    • Won summary judgment for plaintiffs British Broadcasting Corporation and affiliated entities in two lawsuits involving trademark infringement and dilution of the famous Dancing With The Stars trademarks and breach of and interference with BBC’s contracts with its professional dancers by Defendants’ competing live dance shows. She won partial summary judgment for Plaintiffs, including a complete dismissal of defendants’ contract interference and trademark cancellation counterclaims and dismissal of defendants’ affirmative defenses of trademark genericism and abandonment. Her gutting of defendants’ claims and defenses on summary judgment led to the matter being resolved with a Consent Judgment and Permanent Injunction against defendants.   

    • Won motions to dismiss, dismissing all defendants in copyright infringement matter involving adult entertainment on the novel ground of forum non conveniens due to the fact that plaintiff had entered into a prior agreement with defendants’ affiliate containing a forum selection clause stating that all claims arising from or relating to the agreement must be litigated in Barbados. Ms. Van Loon represents defendant-appellees in the pending appeal by plaintiff-appellants to the Ninth Circuit.

    • Won summary judgment for defendant Roche invalidating three Stanford HIV test patents for obviousness, ending Stanford's multimillion dollar patent infringement suit, won the case on appeal to the Federal Circuit and before the en banc Court on rehearing, and won decisive victory in favor of Roche in the U.S. Supreme Court.

    • Won a targeted summary judgment of non-willfulness for defendant VIZIO against plaintiff Razor USA, LLC in a trademark infringement and dilution matter. The summary judgment victory propelled the case to settle on the eve of trial, with plaintiff dropping its damages claim and agreeing to buy VIZIO’s trademarks. 

    • Won summary judgment for defendant Nero against JVC Kenwood, finding nine JVC optical disc patents noninfringed due to patent exhaustion and express release. The Federal Circuit affirmed the summary judgment in Nero’s favor.

    • Won summary judgment for plaintiff authors against executives of the Los Angeles Unified School District for copyright infringement and contributory copyright infringement. 

    • Achieved multiple consent judgments and permanent injunctions for SHFL entertainment, Inc. against competitors in the casino and online gaming industries who infringed SHFL’s copyrights, trademarks and patents.

    • Achieved injunction and substantial compensation on the eve of trial against competitor in the plush toy industry for violating the trade dress of client’s core product line.

    • Won defense victory for defendant Nike in its landmark trademark case against Adidas over Nike's right to use two stripes on athletic apparel; Adidas filed a broad “covenant not to sue” releasing Nike from all past trademark claims and its own infringement counterclaims and committing not to sue Nike over any two-striped athletic apparel or shoes throughout the United States.

    • Achieved no-money settlement for car parts retailer in hard-fought suit brought by famous carmaker involving numerous design patents and trademarks.

    • Successfully enforced Harley-Davidson’s famous Bar & Shield trademarks against competitors in the insurance industry.

  • Associations
    • Association of Media and Entertainment Counsel

    • USC Intellectual Property Institute

    • Los Angeles Intellectual Property Law Association (LAIPLA)

    • International Trademark Association (INTA)

    • California State Bar Intellectual Property Section

    • California Fashion Association

    • Beverly Hills Bar Association

    • Children’s Hospital Los Angeles Saban Research Institute

  • News
  • Honors & Awards
    • Law360 Rising Star, 2016, Intellectual Property

    • Southern California Super Lawyers

    • Southern California Super Lawyers, Rising Stars

    • World Trademark Review 1000 Leading Trademark Practitioner

    • AV Preeminent Peer Review Rating from Martindale-Hubbell Law Directory

  • Publications
    • "Copyright Terminations in Full Swing," M/E Insights, 2013

    • “Case Closed on Open Sources,” Los Angeles Daily Journal, 2008

    • “The Sins of Our… Users? Considering Contributory and Vicarious Liability for Trademark and Copyright Infringement,” Trademark World, 2008

    • “Transfer of Development Rights Turns 40,” Journal of Planning and Environmental Law, 2007

    • “Protecting Car Design Internationally: A Comparison of British and American Design Laws,” Loyola of Los Angeles International and Comparative Law Review, 2002