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Adrian Pruetz
ADRIAN PRUETZ “For me, success is defined by the client’s objective, whether it is winning at trial or achieving a favorable settlement.”

Adrian Pruetz

Partner and Chair of the Intellectual Property Department

Los Angeles (main)

t: 310.282.6250
f: 310.785.3550

Adrian Pruetz

Partner and Chair of the Intellectual Property Department

Los Angeles (main)

Adrian Pruetz, head of the Intellectual Property Department, is one of the leading intellectual property and business trial lawyers in the United States. She was recently awarded the Century City Bar Association's 2016 IP Trial Lawyer of the Year award. She has been recognized by Best Lawyers in America for patent litigation and other intellectual property litigation, as well as being named by Law360 as one of 20 Most Influential Women in IP LawChambers and Partners describes her as an expert in litigating complex, high-profile patent cases and as one of the top 10 trademark litigators nationally.

Over her 34-year career, Ms. Pruetz has achieved successful outcomes for clients in numerous jury trials, bench trials, arbitrations and appeals. Her practice encompasses a wide range of industries and technologies, including aerospace, automotive, biotechnology and pharmaceuticals, business and financial methods, chemicals, computer hardware and software, consumer goods (including apparel, footwear, toys, and electronics), Internet technologies, manufacturing systems and industrial equipment, medical devices, semiconductors and telecommunications. Recognizing her as a leader in intellectual property law, the State Bar of California awarded her its prestigious IP Vanguard Award for excellence in the private practice of intellectual property law. She has been listed as one of California's "top intellectual property attorneys" and "top women litigators" by the Los Angeles Daily Journal and Southern California Super Lawyers. She has been called a "star of biotech" by the Los Angeles Business Journal and has also been featured in California Lawyer and California Bar Big News for her winning track record.

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Ms. Pruetz is a fellow of the American Bar Association and a founder of the University of Southern California IP Institute. She serves as an arbitrator for the Large Complex Case Program of the Commercial Panel of the American Arbitration Association and recently began conducting mediations after receiving training at the prominent Pepperdine University Straus Institute for Dispute Resolution.

Prior to joining the firm, Ms. Pruetz was a partner and co-founder of Pruetz Law Group, a boutique intellectual property litigation firm. She was also previously a partner at Quinn Emanuel Urquhart & Sullivan for 13 years, where she founded and chaired the Intellectual Property Litigation practice. Before that, she was a partner at Morrison & Foerster, where she practiced for more than a decade.

  • Practice Areas
  • Education
    • Marquette University Law School, J.D., magna cum laude

  • Federal and Patent Bar Admission
    • U.S. District Courts for the Central, Northern, Southern and Eastern Districts of California

    • U.S. District Court for the Northern District of Illinois

    • U.S. District Court for the Eastern District of Texas

    • U.S. District Court for the District of Colorado

    • U.S. District Courts for the Eastern and Western Districts of Wisconsin

    • U.S. District Court for the Eastern District of Michigan

    • U.S. Court of Appeals for the Federal Circuit

    • U.S. Court of Appeals for the Ninth Circuit

    • U.S. Court of Appeals for the Seventh Circuit

    • U.S. Supreme Court

  • State Bar Admissions
    • California State Courts

  • Representative Matters
    • Patent Litigation

    • Won summary judgment of noninfringement of both asserted patents and invalidity of one asserted patent as being anticipated by the prior art for client VIZIO in case accusing the video processing algorithms used by chipsets in VIZIO's televisions.

    • Won summary judgment of noninfringement of nine JVC Kenwood optical disc patents for client Nero, based on patent exhaustion and express release, including successfully moving to strike JVC's 96-page expert declaration as inconsistent with its infringement contentions and all other evidence as inadmissible.

    • Won summary judgment of invalidity for client VIZIO, invalidating a patent on portable input-output computer systems based on inadequate written description and failure to claim what the inventor regarded as his invention.

    • Won a complete defense victory for defendant Intrado in a trial against AT&T over patent infringement and indemnity issues involving telecommunications patents and their application to the routing of wireless telephone calls.

    • Won summary judgment for defendant Roche invalidating three Stanford HIV test patents for obviousness, won the case on appeal to the Federal Circuit and before the en banc Court on rehearing, and won a decisive victory in favor of Roche in the U.S. Supreme Court.

    • Won summary judgment of noninfringement for defendant Nike, defeating claims that Nike had infringed a rival's design patent with its AIR JORDAN XVII basketball shoes, and won the appeal to the Federal Circuit.

    • Won a defense victory for Genentech in multidistrict patent litigation over Columbia University's recombinant DNA patent. Obtaining a broad covenant not to sue on the patent at issue.

    • Trademark Litigation

    • Won a directed verdict for defendant Mattel at the close of the plaintiff's case, in a trademark infringement trial involving Mattel's Pearl Beach BARBIE doll line, and won the appeal to the Ninth Circuit.

    • Achieved consent judgments and permanent injunctions on behalf of SHFL entertainment, Inc., owner of the THREE CARD POKER, LET ‘EM RIDE, CASINO WAR and other famous trademarks, against such defendants as Kardwell International, Avalinx, Inc., Viaden Gaming Limited and TLJTEK.

    • Achieved a substantial payment for plaintiff K-Swiss, as well as a consent decree and worldwide permanent injunction, on the eve of a five-week jury trial against Payless ShoeSource for multiple counts of infringement of K-Swiss' five-stripe and toe box trademarks and Classic trade dress.

    • Won a jury verdict of several million dollars, a permanent injunction and attorneys' fees for plaintiff Mattel after a jury trial against a maker of toy cars who infringed Mattel's HOT WHEELS trade dress.

    • Won a defense victory for defendant Nike in its landmark trademark case against Adidas over Nike's right to use two stripes on athletic apparel; Adidas filed a broad "covenant not to sue" releasing Nike from all past trademark claims and its own infringement counterclaims and committing not to sue Nike over any two-striped athletic apparel or shoes throughout the United States.

    • Achieved a permanent injunction and damages for Red Bull against the maker and distributor of Arctic Bull energy drinks in a dispute over use of a mark confusingly similar to the RED BULL mark and trade dress.

    • Copyright Litigation

    • Won unanimous defense verdict for DIC Animation City, Hallmark, United Feature Syndicate, Mattel and Live Film and Mediaworks, Inc. in a several week jury trial over copyright infringement claims by the widow of a famous screenwriter, upheld on appeal to the Ninth Circuit.

    • Won summary judgment for defendants the Disney Channel, Warner Home Video and others in a copyright infringement suit over shows and products derived from children's animated television programs.

    • Won summary judgments in defendant Mattel's favor in both federal and state court suits when American First Run Studios accused Mattel of infringing its "Tarzan" copyrights and other rights with Mattel's Tarzan action figures, and won the appeals of both judgments in the Ninth Circuit and California Court of Appeals, respectively.

    • Won cross-border actions in the U.S. and Germany against Greiner & Hausser, a German toy company that sought to rescind its assignment of copyrights and patent rights in the Bild Lilli doll used in the creation of Mattel's BARBIE line.

    • Won summary judgment of noninfringement and $500,000 in sanctions, upheld on the merits by the Ninth Circuit, when Mattel was targeted in a frivolous copyright infringement suit in which the plaintiff sought $2 billion for alleged infringement of its fashion doll copyright by certain Mattel BARBIE dolls.

    • Won reversal of a preliminary injunction on appeal for defendant Kaiser Permanente, after taking over a case in which the company had been preliminarily enjoined from using its library of advertising and marketing photographs on the ground that these works (already paid for by Kaiser) were owned by the photographers; after the Ninth Circuit reversed the injunction the case settled.

    • Trade Secret and Unfair Business Practices Litigation

    • Won a three-month jury trial for CalComp involving computer protocol in high-speed color printers, obtaining a directed verdict on multimillion dollar trade secret and fraud claims and resolving the small remaining contract claim for a partial offset of CalComp's cost recovery from plaintiff.

    • Won substantial compensatory and punitive damages for plaintiff Osterloh & Durham Insurance after a two-month trial over theft of trade secrets, conversion and interference with business relationships.

    • Won a unanimous jury verdict awarding several million dollars in compensatory and punitive damages to plaintiff Hathaway Dinwiddie Construction Company after a three-month jury trial involving fraud, contract and unfair business practice claims, upheld by the Ninth Circuit.

    • Won a quick dismissal for Disney of a case under the California Unfair Practices Act over Disney's alleged failure to warn children of the dangers of smoking in its G-rated animated films (spanning some 40 years) in which animated characters were shown smoking, and avoided a class action, despite the success of such suits against other companies.

    • Appellate Practice

    • Won affirmance in the Federal Circuit on behalf of Vizio and co-defendants, affirming non-infringement of video recording device.

    • Won affirmance in the Federal Circuit of a summary judgment of patent noninfringement on behalf of Nike, after extensive oral argument on the impact of certain drafting conventions in design patent cases.

    • Won affirmance of defense judgment in favor of Roche and denial of rehearing before the en banc Federal Circuit and the United States Supreme Court in a patent infringement and ownership dispute against Stanford University.

    • Won affirmance by the Ninth Circuit of defense verdict in favor of Mattel, in an appeal from a trademark trial involving reverse confusion.

    • Won reversal and remand for Abbott Laboratories in a patent case taken over post-trial, with the Federal Circuit affirming a post-judgment ruling setting aside willfulness, vacating an injunction prohibiting Abbott from selling its HCV genotyping products, and reversing and remanding for a new trial on invalidity.

    • Won affirmance by the Federal Circuit of a summary judgment of noninfringement in favor of Fujistu, in a case involving alleged infringement of two semiconductor patents.

    • Won affirmance of summary judgment by the Ninth Circuit in favor of Mattel, in a copyright action over alleged infringement by Mattel's TARZAN dolls.

  • Associations
    • American Bar Association

    • Federal Bar Association

    • California Bar Association

    • Los Angeles Intellectual Property Law Association (LAIPLA)

    • International Trademark Association (INTA)

    • American Arbitration Association, Large Complex Case Program of the Commercial Panel, arbitrator

    • University of Southern California IP Institute, founder

  • News
  • Honors & Awards
    • Honored as the Century City Bar Association’s 2016 Intellectual Property Trial Lawyer of the Year 

    • Ranked by Chambers and Partners as a leader in intellectual property, multiple years

    • IP Group Receives Ranking in World Trademark Review 2015-2016

    • State Bar of California IP Vanguard Award for excellence in the private practice of IP Law

    • Named One of 20 Most Influential Women in IP Law, Law360

    • Best Lawyers in America, Litigation - Intellectual Property, Litigation - Patent, multiple years

    • "Top Intellectual Property Attorney," Los Angeles Daily Journal, multiple years

    • Named as One of the "Top Women Litigators", Los Angeles Daily Journal, multiple years

    • Recognized as a "Star of Biotech," Los Angeles Business Journal

    • Southern California Super Lawyers, Intellectual Property Litigation and one of the Top 50 Women Lawyers, multiple years

    • Martindale-Hubbell, AV Preeminent Peer Review Rating